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Joel Veitch is the creator of the cult website RATHERGOOD.COM which he founded in 2000.

Since then its unique menagerie of animals and songs - particularly his singing kittens and moon-obsessed Spongmonkeys - have developed a worldwide cult following. He writes, directs, sings and makes songs, animations, and comedy. He makes commercials, stuff for TV, music, promos, virals, and a bunch of other stuff. Joel is a member of the International Academy of Digital Arts and Sciences.

Joel is represented by Hugo Young of Independent Talent Group (formerly ICM) in London. For professional enquiries, please contact Hugo on +44 (0) 207 636 6565 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

This email address is being protected from spambots. You need JavaScript enabled to view it.">You can email Joel directly at This email address is being protected from spambots. You need JavaScript enabled to view it.

In addition to running rathergood.com, singing and recording, Joel does other stuff as well.....

2010:

Crusha broadcast ad plus outtake animations. (CST)

USB Cells - viral

Released the album Spongs In The Key Of Life as rathergood.com

Sky News - regular guest and panellist on Technology Unplugged

Guest speaker at ROFLCon - MIT

Judge for Webby Awards - IADAS

2009
J20 viral for their Mixed Up Session (Shine)
Lastminute.com viral for winter deals (Shine)
Ladyhawke animation for single "My Delirium"
Blue Cross pet charity viral (WWAV Rapp Collins)
Rocket Science Group - Speaker at their viral marketing event
Regular guest on Sky News
Sky News technolgy panellist on Technology Unplugged
Judge for Webby Awards - IADAS
Judge for D&AD Student Awards
Speaker at D&AD event on design and technology
West Suffolk College guest lecturer Interactive Media
Webby Awards - performed at the Webbys night in London
Noddy In Toyland - style guide for theme song (Chorion)

2009:

J20 viral for their Mixed Up Session (Shine)

Blue Cross pet charity viral (WWAV Rapp Collins)

Ladyhawke animation for single "My Delirium" (Island Records)

Lastminute.com viral for winter deals (Shine)

Regular guest on Sky News

Sky News technolgy panellist on Technology Unplugged

Judge for Webby Awards - IADAS

Judge for D&AD Student Awards

Speaker at D&AD event on design and technology

West Suffolk College guest lecturer Interactive Media

Webby Awards - performed at the Webbys night in London

Rocket Science Group - Speaker at their viral marketing event

Noddy In Toyland - style guide for theme song (Chorion)

2008:

Released the album Danger Is Dangerous as 7 Seconds Of Love

Crusha - 30 Second broadcast ad, plus 3 minute promo for single release version. UK.

Appeared regularly on Sky News discussing the top stories on the internet.

Regular Internet Expert Presenter on Nuts TV

Joel was a judge for the D&AD Global Awards, in the virals category

Joel was a judge for the Webby Awards, and was asked to join the International Academy of Digital Arts and Sciences.

JibJab - a further 3 songs and animations.

Make Your Mark In Music - viral to promote their competition.

Nominated for another Webby Award

2007:

VH1 40 Greatest Ever Internet Superstars - The Spongmonkeys featured as one of the internet's greatest ever superstars.

Joel was the regular inernet expert presenter on Nuts TV, and a regular guest on Sky News discussing the top stories on the internet.

Joel was a judge for the D&AD Global Awards, in the virals category. Hosted the Virals insight session.

Institute of Contemporary Arts - talked as part of the Webbies event, on the Democratisation of Advertising, also talked at The Club, and at Pecha Kucha.

Released the album Rather Good Songs as rathergood.com, also the EP Supercool Winkytool as Tygorz and the singles Ninja and Twister as 7 Seconds Of Love.

Playstation - agency: Stream - made an animated short based on the short story "A New Face In Hell" by Jeff VanderMeer for the Manchester International Festival

Comedy Box - 5 animated sketches.

Jib Jab - 11 Songs and animations with Alex Veitch.

Nominated for another Webby award from the International Academy of Digital Arts and Sciences.

BBC Blast - guidance on how to break into the industry for young creatives

HSBC - Titles and bumpers for their corporate film for callcentre staff (The Rocket Science Group)

BBC - 'Chute!' broadcast Hover Bacon and Jelly

Truphone - Song and animation viral with Rob Manuel

Frag - regular appearances as himself on this Joost show

2006:

Jim Jam and Sunny - Wish Films - ITV1 - wrote 6 songs with Alex Veitch and also made animated videos for 2 of them.

Tommy's baby charity - fundraising song and video with 7 Seconds Of Love.

EBAY - Song and animation for internal film - agency - BBDO New York.

The Longworths BBC3 - Titles.

Ricky Tomlinson - animated video for his song "Christmas My Arse"

Totally Viral TV - UKTVG2 - various animations featured.

Yahoo - World Cup Winners - wrote and recorded Yahoo's World Cup song with 7 Seconds Of Love and made the video for it.

Encounters Short Film Festival - gave a talk as part of panel event on "Contentertainment"

London Metropolitan University - guest lecture to MA students.

Save The Internet - kittens and spongmonkeys featured in the video for this net neutrality campaign.

Alan Carr's End Of The Pier Show - Titles and animated inserts for this pilot.

Filmwinter 2006 - Stuttgart - Wand 5 - Talked about my work and showed some shorts.

2005:

Won 2 more Webby awards from the International Academy of Digital Arts and Sciences - making a total of 3. Photo here

Formed Tomboy Virals with Rob Manuel and Ben Wheatley. Made 6 virals for Virgin Trains (Glue). You can watch "Cockerel" here.

E4 - Big Brother - Series of animated shorts based on the house mates as channel idents for E4. With Natalie Ballard.

Johnny Vegas - 6 x animated inserts for "18 Stone of Idiot" for Channel 4 (UMTV)

Osaka Popstar - Video for single "Insects"

IDEO - talked about my work

BBC3 - animated gags for pilot of show "Cubby Couch"

Barbican Film - Viral film quiz. With Rob Manuel.

Miller Beer- viral interactive toy With Rob Manuel (Poke).

North One - titles for documentary about Jonathan King.

SWITCH/MAESTRO - Instore TV ads (Passion Pictures, CDP Travissully)

2003 – 2004:

FRENCH AND SAUNDERS – Titles animation. UK.

NINTENDO – 8 Sponsorship idents played during Takeshi's Castle. UK (Leo Burnett)

PRINCE'S TRUST - 4 spots to promote Prince Charles's youth charity. UK.

QUIZNOS SUBS – 3 x 30 sec broadcast ads, US, Canada and Mexico and radio and web spots. These sandwich commercials which use the singing “Spongmonkeys” became a big cult hit in the States. (The Martin Agency)

SWITCH/MAESTRO – 3 x 30 sec ads, 3 x 10 cut down. TV broadcast and posters. Won a Creative Circle award for best use of music. UK. (CDP Travisully)

Joel worked with Monkey Productions to create late night Channel 4 music video show “Rathergood Videos”. A mix of irreverent animation and music videos. 16 x 15 minutes. UK.

CRUSHA MILKSHAKE – 30 sec ad plus 20 sec cut-down. UK and Ireland (WTCS)

VH1 - 9 x 30 sec channel idents featuring singing kittens. US / UK.

Joel was named as one of Creative Review Magazine’s “Creative Futures” highlighting the best British up and coming creatives. He created a gallery installation and window in Selfridges store in London as part of the exhibition.

Won a prestigious Webby Award from the International Academy of Digital Arts and Sciences.

Appeared on E4’s “What Sadie Did Next” and designed 2 short animations for Channel 4’s “Gash”

2002 – 2003:

“Born Sloppy” – Joel provided trailers, animated gags and singing kitten bands for the series, a Friday night music show on Channel 4, UK.

In 2002 the website was included in the Yahoo! top ten websites of the year.

Designed titles for E4’s “Fanorama”

Joel has been a judge for the British Interactive Media Association Awards. He has also been closely involved with the b3ta.com creative community since its inception.